The VISIT FLORIDA research department studies global consumer trends and travel patterns to learn more about Florida’s visitors and their preferences. Every year our Research Department prepares the industry leading Florida Visitor Study, in addition to many other useful studies. This Visitor Study is the premier reference guide for statistics on visitors to the Sunshine State. Below are samples of some key statistics on Florida travel from the study.

When using any of the following research statistics in an article, please credit:


If you would like additional information, contact VISIT FLORIDA’s Tourism Research Team at:

2015 Q1 Visitation

2014 Visitation

2013 Visitation

Top Origin States 2013

Top International


Tourism Related Employment in Florida

Travel Spending

Historic Visitor Estimates

Historic Economic Impact