Research

The VISIT FLORIDA research department studies global consumer trends and travel patterns to learn more about Florida’s visitors and their preferences. Every year our Research Department prepares the industry leading Florida Visitor Study, in addition to many other useful studies. This Visitor Study is the premier reference guide for statistics on visitors to the Sunshine State. Below are samples of some key statistics on Florida travel from the study.

When using any of the following research statistics in an article, please credit:

VISIT FLORIDA Research.

If you would like additional information, contact VISIT FLORIDA’s Tourism Research Team at: TRT@VISITFLORIDA.org.

2014EV

2013EV

2012EV-2

Top Origin States 2013

Title

IV

 

Tourism-Travel Spending

 

Tourism Related Employment in Florida

 

HVE

 

HEIOFLTI

 

snapshot of domestic visitors in 2012