The VISIT FLORIDA research department studies global consumer trends and travel patterns to learn more about Florida’s visitors and their preferences. Every year our Research Department prepares the industry leading Florida Visitor Study, in addition to many other useful studies. This Visitor Study is the premier reference guide for statistics on visitors to the Sunshine State. Below are samples of some key statistics on Florida travel from the study.

When using any of the following research statistics in an article, please credit:


If you would like additional information, contact VISIT FLORIDA’s Tourism Research Team at:

2016 Estimates2015 Estimates

2014 Estimates

Top Origin States 2014

Top Countries Visitation

Travel SpendingTourism Related Employment in Florida

Historic Visitor EstimatesHistoric Economic Impact