Sunshine Matters

Gov. Scott: First Quarter of 2017 Sets Florida Visitation Record

Posted by on May 15, 2017 in Sunshine Matters | 0 comments

I am proud to share that during a press conference at Jungle Island in Miami this morning, Governor Rick Scott announced that Florida set another record by welcoming 31.1 million visitors in the first quarter of 2017, the highest quarterly number ever. This represents a 2.5 percent increase over the same period in 2016. Even though Florida’s tourism industry is booming, the Florida Legislature cut VISIT FLORIDA’s budget by 67 percent for the upcoming fiscal year, putting Florida’s incredible growth and the many families and businesses that rely on the tourism industry at...

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VISIT FLORIDA Honors Arthur Hertz’s Contributions to the Tourism Industry

Posted by on May 5, 2017 in Sunshine Matters | Comments Off on VISIT FLORIDA Honors Arthur Hertz’s Contributions to the Tourism Industry

Today the Florida tourism industry mourns the passing of one of its greatest leaders. Arthur Hertz was a pioneer in local and state tourism development, including serving as Vice Chairman of the Florida Commission on Tourism and was part of the team that led to the formation of VISIT FLORIDA. Arthur served as VISIT FLORIDA’s Chairman of the Board of Directors in 1998-1999, was inducted into the Florida Tourism Hall of Fame in 2004 and continued his service as a member of the Florida Council of Tourism Leaders. Arthur was a pillar of the Miami community. He spent five decades with...

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2017 Florida Governor’s Conference on Tourism Registration Now Open

Posted by on Apr 24, 2017 in Sunshine Matters | Comments Off on 2017 Florida Governor’s Conference on Tourism Registration Now Open

One of VISIT FLORIDA’s signature events, the annual Florida Governor’s Conference on Tourism, will be held this year at The Diplomat Beach Resort in Hollywood August 28-30, 2017. I am pleased to share that registration for GC17 is now open. Click here to make your plans to attend. This premier educational conference for the Florida tourism industry attracts representatives from DMOs, hotels, resorts, amusement parks, advertising agencies and other suppliers to the tourism industry. GC17 gives attendees the opportunity to continue professional and personal development by featuring...

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VISIT FLORIDA to Showcase Historic Florida Main Street Communities

Posted by on Apr 12, 2017 in Sunshine Matters | Comments Off on VISIT FLORIDA to Showcase Historic Florida Main Street Communities

Today, VISIT FLORIDA announced a new initiative to showcase Florida Main Street communities. In partnership with the Florida Restaurant and Lodging Association (FRLA) and the Department of State’s Florida Main Street Program, VISIT FLORIDA has begun including these historic Florida communities on the Florida Attractions Finder – a popular online tool where visitors can personalize their Florida experience. VISIT FLORIDA President & CEO Ken Lawson said, “Florida’s rich culture and historical offerings are some of the biggest reasons why we welcomed a record of nearly 113...

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VISIT FLORIDA Still Fighting for Full Funding

Posted by on Apr 5, 2017 in Sunshine Matters | Comments Off on VISIT FLORIDA Still Fighting for Full Funding

Our fight in Tallahassee to fully fund VISIT FLORIDA continues. We still need our Industry Partners to help us in this important endeavor. Recently, the Florida Senate included Governor Scott’s full $76 million for VISIT FLORIDA in their budget. The Florida House, however, has cut our organization’s funding by 67 percent to $25 million, an amount that would cost tens of thousands of jobs. Please contact your local legislators to respectfully tell them why fully funding VISIT FLORIDA is critical to 1.4 million jobs in our state. Part of my role as President & CEO of VISIT...

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