Sunshine Matters

Florida’s Tourism Industry Honors Ney Landrum’s Contributions to Our State

Posted by on Jul 18, 2017 in Sunshine Matters | 0 comments

Today the Florida tourism industry mourns the passing of the father of our modern Florida State Park Service. Ney C. Landrum was responsible for the exponential growth of the service through the acquisition of many parks that now attract more than 20 million visitors a year to the state. During his 20-year tenure as Director of the Department of Natural Resources’ Division of Recreation and Parks, Ney exhibited great leadership by expanding our small state park system into one of the largest in the country. His vision directed the purchase of thousands of acres of springs, forests and...

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Tourism and Infrastructure: Complementary Components to Success

Posted by on Jul 14, 2017 in Sunshine Matters | 0 comments

Funding for Florida’s tourism industry is vital to our success, and our state has continued to make it a priority. Over the past few years, Florida has also made significant investments in infrastructure, which directly benefits our economy, transportation and quality of life. Whether lowering shipping costs and creating jobs, increasing business-to-business access or improving the quality of commutes, those investments are paying dividends for Florida families. This is in large part due to leaders in our state, including Governor Scott, who have ensured that our roads, bridges,...

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Showcasing Florida’s Diversity To a Diverse Canadian Market

Posted by on Jul 10, 2017 in Sunshine Matters | 0 comments

Last month, VISIT FLORIDA’s Public Relations team conducted a cross-Canada media tour to hold one-on-one appointments with Canadian media. International visitors are critical to Florida’s tourism revenue. On average, they stay longer and spend 1.9 times more per person than domestic visitors, making them an essential component in delivering high yield. Canada is Florida’s number one international market, welcoming 3.2 million visitors in 2016. While the market is large, Canadian visitation to Florida has decreased year-over-year for the past three years. Many travelers feel...

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VISIT FLORIDA & Partners Reach Key Domestic Travel Trade

Posted by on Jun 20, 2017 in Sunshine Matters | Comments Off on VISIT FLORIDA & Partners Reach Key Domestic Travel Trade

Educational Forums in Chicago and Philadelphia Travel trade, including travel agents, tour operators and other buyers and sellers of travel trade products, are a vital distribution network for Florida’s tourism industry. Research shows that nearly three percent of domestic visitors to Florida use a travel agent to book accommodations and five percent use a travel agent to reserve their air transportation. To stay top of mind with travel trade representatives in some of our key domestic markets, VISIT FLORIDA and our Industry Partners recently hosted several educational events for...

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Thank You for Helping VISIT FLORIDA Achieve Full Funding

Posted by on Jun 14, 2017 in Sunshine Matters | Comments Off on Thank You for Helping VISIT FLORIDA Achieve Full Funding

As you may have seen, Governor Scott traveled the state yesterday celebrating VISIT FLORIDA receiving full funding and thanking the tourism industry for their hard work and hospitality in welcoming more than 112 million visitors last year. This victory would not have been possible without the help of the Governor, the Legislature and all of our Industry Partners. Thanks to your dedication and support, VISIT FLORIDA is now fully funded and we can continue aggressively marketing our state to visitors around the world. With Governor Scott leading the way, Partners such as Jungle Island,...

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