Sunshine Matters

VISIT FLORIDA to Showcase Historic Florida Main Street Communities

Posted by on Apr 12, 2017 in Sunshine Matters | 0 comments

Today, VISIT FLORIDA announced a new initiative to showcase Florida Main Street communities. In partnership with the Florida Restaurant and Lodging Association (FRLA) and the Department of State’s Florida Main Street Program, VISIT FLORIDA has begun including these historic Florida communities on the Florida Attractions Finder – a popular online tool where visitors can personalize their Florida experience. VISIT FLORIDA President & CEO Ken Lawson said, “Florida’s rich culture and historical offerings are some of the biggest reasons why we welcomed a record of nearly 113...

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VISIT FLORIDA Still Fighting for Full Funding

Posted by on Apr 5, 2017 in Sunshine Matters | Comments Off on VISIT FLORIDA Still Fighting for Full Funding

Our fight in Tallahassee to fully fund VISIT FLORIDA continues. We still need our Industry Partners to help us in this important endeavor. Recently, the Florida Senate included Governor Scott’s full $76 million for VISIT FLORIDA in their budget. The Florida House, however, has cut our organization’s funding by 67 percent to $25 million, an amount that would cost tens of thousands of jobs. Please contact your local legislators to respectfully tell them why fully funding VISIT FLORIDA is critical to 1.4 million jobs in our state. Part of my role as President & CEO of VISIT...

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Tallahassee Area Yellow Cab Shows Support for VISIT FLORIDA

Posted by on Mar 21, 2017 in Sunshine Matters | Comments Off on Tallahassee Area Yellow Cab Shows Support for VISIT FLORIDA

To show support for a fully funded VISIT FLORIDA, Tallahassee area Yellow Cab has equipped 30 taxi cabs with toppers to share the message to Tallahassee residents that “Tourism Works for Florida.” The company placed the advertisements to promote the 1.4 million jobs created by the tourism industry in Florida. The toppers, which are being provided by Yellow Cab at no cost to VISIT FLORIDA, will remain on the taxi cabs throughout the 2017 Legislative session. Last year, Florida welcomed a record 112.8 million visitors. To learn more, go to www.tourismworksforflorida.org. Ken Lawson President...

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Importance of Our Industry on Full Display at Florida Tourism Day 2017

Posted by on Mar 15, 2017 in Sunshine Matters | Comments Off on Importance of Our Industry on Full Display at Florida Tourism Day 2017

Yesterday, VISIT FLORIDA and nine other statewide organizations hosted the industry’s annual Florida Tourism Day at the Capitol. This year, there is no doubt that because of the participation of more than 600 of our Industry Partners from 44 counties, Tourism Day was a complete success. The strength and importance of our industry was on full display for lawmakers in the Capitol. Without the support of the job creators in our tourism industry, we would be fighting an uphill battle on our own. Between the morning program and lunch, more than 50 legislative meetings, our Fight for Florida...

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