Sunshine Matters

BY THE NUMBERS: ANOTHER SUCCESSFUL HUDDLE TRADE SHOW

Posted by on Jan 12, 2018 in Sunshine Matters | Comments Off on BY THE NUMBERS: ANOTHER SUCCESSFUL HUDDLE TRADE SHOW

Earlier this week, VISIT FLORIDA concluded another successful Florida Huddle trade show in in Ft. Lauderdale. Florida Huddle is the premier appointment-based tradeshow showcasing all the Sunshine State has to offer for domestic and international tour operators and wholesalers. As one of VISIT FLORIDA’s signature events, Florida Huddle brings together domestic and international tour operators and wholesaler buyers with Florida destinations, attractions, properties and service companies selling their products all under one roof. Collectively, tour operators and wholesalers send millions...

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FLORIDA TOURISM LEADERS APPLAUD GOVERNOR SCOTT’S LEADERSHIP IN PROTECTING FLORIDA’S BEACHES

Posted by on Jan 11, 2018 in Sunshine Matters | Comments Off on FLORIDA TOURISM LEADERS APPLAUD GOVERNOR SCOTT’S LEADERSHIP IN PROTECTING FLORIDA’S BEACHES

Today, Florida Tourism leaders voiced their support for Governor Scott’s leadership in removing Florida’s coastline from any potential oil drilling. Florida is home to 825 miles of world-class beaches that attract millions of visitors every year. In 2017, Siesta Key was named the number one beach in America, and Florida had three beaches in the top 10. President & CEO of VISIT FLORIDA Ken Lawson, said “Exempting Florida from any offshore drilling is a huge win for tourism in our state. Florida’s beaches are a global icon, attracting millions of visitors to the Sunshine...

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VISIT FLORIDA Announces 4th Quarter Blitz

Posted by on Nov 30, 2017 in Sunshine Matters | Comments Off on VISIT FLORIDA Announces 4th Quarter Blitz

Last week, Governor Scott and VISIT FLORIDA announced another record quarter for tourism, with Florida welcoming over 88 million visitors through the first nine months of the year. This represents a 3.3 percent increase over last year, which is great news. Even with this success, we are continuing to aggressively market our state to finish the year. We are doubling down on our success by launching our new 4th Quarter Blitz Campaign, which will encourage last-minute, impulse getaways for consumers during the holiday season. The campaign will include digital advertising, radio promotions,...

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VISIT FLORIDA & Partners Take Center Stage at WTM London 2017

Posted by on Nov 29, 2017 in Sunshine Matters | Comments Off on VISIT FLORIDA & Partners Take Center Stage at WTM London 2017

Earlier this month, VISIT FLORIDA attended World Travel Market London 2017 (WTM), the second largest annual international travel tradeshow. Now in its 38th year, WTM has long been a must-attend business-to-business event presenting a diverse range of destinations and industry sectors to the U.K. and other international travel professionals. This year, the show attracted more than 51,000 senior travel industry professionals, government ministers and international media, as well as 5,000 exhibitors from 182 countries. VISIT FLORIDA coordinated the Florida stand on the trade show floor where...

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Gov. Scott: Florida Hits All-Time Record High for Tourism

Posted by on Nov 21, 2017 in Sunshine Matters | Comments Off on Gov. Scott: Florida Hits All-Time Record High for Tourism

Late yesterday, Governor Rick Scott announced that Florida set another tourism record by welcoming the highest number of visitors of any nine months in the state’s history with 88.2 million visitors. This represents a 3.3 percent increase over the 85.4 million visitors from the same period in 2016. This includes 77.6 million domestic visitors, 7.9 million overseas visitors and 2.7 million Canadians visitors. Governor Scott made the announcement at Azucar Ice Cream Company, a locally-owned ice cream boutique that has been nationally recognized as one of Little Havana’s top tourist...

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