Sunshine Matters

Gov. Scott Helps VISIT FLORIDA & Partners Launch Canada Campaign

Posted by on Nov 10, 2017 in Sunshine Matters | 0 comments

Last week, VISIT FLORIDA launched its Canada Takeover winter marketing campaign to attract Canadian visitors to Florida. The campaign kicked off with “Florida Day” in Toronto that saw Governor Rick Scott and Consul General of Canada Susan Harper, along with five of VISIT FLORIDA’s Industry Partners, host consumer-engagement activations, a media reception and a press conference. The day began with the Partner activations at Union Station, Canada’s busiest commuter station with more than 250,000 visitors each day, starting in time for the rush hour morning commute and going...

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VISIT FLORIDA Begins Phase Two of Post-Irma Marketing

Posted by on Oct 12, 2017 in Sunshine Matters | Comments Off on VISIT FLORIDA Begins Phase Two of Post-Irma Marketing

Today, VISIT FLORIDA announced the start of phase two of our Post-Irma marketing efforts to ensure visitors see for themselves that the state’s destinations are open for business following Hurricane Irma. The second phase will consist of TV broadcast, print, transit and digital billboard ads that will be seen in Florida’s top domestic feeder markets of Atlanta, Boston, Chicago, Dallas, New York, Philadelphia and Washington, D.C. This effort comes on the heels of a successful phase one of the campaign, in which over 4.9 million people viewed VISIT FLORIDA’s Facebook Live...

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VISIT FLORIDA Announces Discounted Delta Flights to Florida

Posted by on Oct 6, 2017 in Sunshine Matters | Comments Off on VISIT FLORIDA Announces Discounted Delta Flights to Florida

Today, VISIT FLORIDA announced discounted fares to select Florida destinations following Hurricane Irma in partnership with Delta Air Lines. This will help bring more visitors to Florida so the state can continue to break tourism records. Travelers for both business and leisure can experience all that Florida has to offer through a Delta Air Lines fare sale that includes many Florida destinations. The sale will run from October 5-12, 2017 for travel through February 14, 2018. Discounts will vary by destination. The campaign to promote the sale will include: E-mail marketing to Delta...

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