VISIT FLORIDA Delivers Moments of Sunshine to Canadians as Temperatures Drop

Posted by on Jan 18, 2019 in Canada Releases | Comments Off on VISIT FLORIDA Delivers Moments of Sunshine to Canadians as Temperatures Drop

Tallahassee, FL– VISIT FLORIDA is transporting Torontonians to the warmth and sunshine with their “Moments of Sunshine” winter campaign, designed to encourage Canadians to visit Florida, the premier winter destination for fun in the sun year-round.

With a shape mirroring the outline of the state of Florida, VISIT FLORIDA has temporarily rebranded the Toronto TTC 1 Line as the “Sunshine Line.” Commuters are immersed in the Sunshine State as nine of the stations along the line feature large murals of expansive Florida imagery, matching each station with a respective Florida destination along the coasts of the state. To tie the Sunshine Line together, an entire subway train for the route is wrapped in vibrant pink and beautiful Florida imagery from January 7-28, 2019. The nine stations include: Finch, St. Clair, College, Dundas, Queen, St. Andrew, Queens Park, Yorkdale and Union.

During the month of January 2019, Florida will be hard to miss at Union Station, as VISIT FLORIDA is executing a complete domination of the TTC concourse. To enhance the campaign, VISIT FLORIDA is bringing an element of surprise and delight to Union Station commuters during the week of Jan. 14-18, 2019. With destination highlights on Amelia Island, Fort Myers and Sanibel Island and Greater Fort Lauderdale, each day will feature a new and different interactive element, as well as fun giveaways.

To further entice travellers to visit the Sunshine State, VISIT FLORIDA is partnering with Expedia to offer travel deals exclusive to Canadians. hosts more than 100 listings, offering at least a 20 percent discount, with deals on airfare, hotels, attractions and car rentals through March 31, 2019.  The program is designed to eliminate the currency exchange disparity between the U.S. and Canadian Dollar.

Canada is Florida’s No. 1 source of international visitation with more than 3.4 million Canadian visitors in 2017, an increase of four percent over the previous year. With nearly 40 percent of these travelers visiting Florida in the first quarter of the year, January is the best time to remind Canadians to escape the cold and head south to Florida, the perfect warm-weather destination.

VISIT FLORIDA encourages Canadians to be on the lookout for “Moments of Sunshine” throughout the coldest months of the year. To plan your next holiday getaway or for more information, visit

To access and download images, please click here.



Sana Keller
Canadian PR Representative
(416) 578-0247



As the Sunshine State’s No. 1 industry, tourism was responsible for welcoming 118.8 million visitors in 2017 who spent $112 billion, supporting 1.4 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA – the official tourism marketing corporation for the State of Florida – $2.15 in tax revenue is generated. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs.